We envision a world where every young person believes in the power of their ideas and feels empowered to bring them to life.
WHO WE ARE.
Launch Point Creative is a nonprofit workforce development initiative aimed at college students which uses marketing and communications as a tool to develop future workforce leaders.
Our mission is to equip young people with the skills and experience necessary to excel in entry-level marketing jobs.
THE PROBLEM.
A Workforce Unprepared for Tomorrow
Gen Z is a generation full of creativity, ambition, and the drive to make a difference. They are the future innovators, leaders, and visionaries who will shape our world. Yet, despite their passion and potential, they are entering the workforce without the critical skills needed to truly thrive. This is more than just a skills gap—it's a crisis of lost potential.
Skills Gap
Despite their confidence, Gen Z is struggling with fundamental skills like critical thinking, problem-solving, and communication. Recent studies highlight the extent of this issue:
Critical Thinking Deficiency – 50% of employers believe recent graduates are well-prepared in critical thinking and problem-solving, although 80% of Gen Z graduates believe they’re well-prepared. (NACE, 2023)
Communication Shortcomings – 74% of employers identified communication as the most critical gap among recent graduates. (NACE, 2023)
Real-world Application – 58% of employers believe recent graduates struggle with problem-solving in real-world scenarios. (McGraw-Hill, 2023)
The Impact of the COVID-19 Pandemic
The COVID-19 pandemic has only exacerbated these challenges. Many young people entered both the educational and professional arenas under unprecedented circumstances, leaving them anxious about their future and unsure how to navigate a rapidly changing job market. The pandemic widened the gap between theoretical knowledge and practical application, making it even harder for Gen Z to develop the soft skills necessary for success.
If we fail to prepare this generation, we all lose. We lose the next great leader, the next groundbreaking innovation, the next solution to the challenges we face as a society. But if we come together to build up this generation, we all win.
The sky doesn’t have to be the limit. Let’s go beyond.
We're Teaching Young People
CRITICAL THINKING COMMUNICATION CONFIDENCE EMPATHY PROBLEM-SOLVING TEAMWORK PUBLIC SPEAKING
Using marketing as a vehicle for holistic development, we provide hands-on training in social media, branding, graphic design, and website design, fostering both professional growth and personal confidence for our participants, affectionately known as Creators.
Can you help us support, train, and employ young creatives?
OUR PROGRAMMING
Comprehensive Real World Experience
Two-Pronged Approach
Our program’s two-pronged approach comprehensively prepares Creators for the workforce. Our focus on both hard skills and soft skills ensures that Creators are well-rounded and ready to excel in their careers. We dedicate at least 30% of Creators’ time to structured development like workshops and trainings, so they can spend 70% of their time applying and developing these skills in real work environments.
Real-World Experience Model
Our program model is designed to provide young creators with a comprehensive, real-world learning experience that bridges the gap between education and the workforce. Creators work on real client projects in real workplace settings, providing comprehensive development and real experience. They are supported by Coaches who intentionally guide them in developing both the hard and soft skills necessary to excel in their careers.
Level-Up Program
Creators join Launch Point during their junior year of college and stay with us for up to four years. During this time, they transition through three levels: Junior Creator, Senior Creator, and Apprentice. All our Creators are paid employees, allowing this work to replace other jobs and providing a productive and financially supportive environment for their development.
Let's go beyond, together.
Are you interested in the nitty-gritty details of our programming?